LOGO & VISUAL IDENTITY

SAIGON TRAVEL LOUNGE

A high-end travel accommodation identity in Ho Chi Minh City, combining airport lounge luxury with modern comfort branding.

RoleVisual Designer

Timeline4 weeks

ContributionDesigned the structural rhythm-based logo mark (S-T-L) and created brand identity guidelines and physical lounge assets.

OutcomesDelivered a premium visual brand identity that projects luxury, comfort, and professional travel service authority.

Tools- Adobe Illustrator - Adobe Photoshops - Figma

IndustryHotel

Overview & Visual Identity

Saigon Travel Lounge (STL) is a high-end travel service center in Ho Chi Minh City with a creative accommodation space, combining the amenities of a dormitory hotel and an airport lounge.

The logo is represented by the rhythm of the three main letters S-T-L, which is the abbreviation of Saigon Travel Lounge. The straight, zigzag lines create a sense of effort, professionalism, and modernity, reflecting the reliability and high-class service style that STL provides.

The overall design of the high-rise building symbolizes the accommodation space - comfort - safety, showing the nature of being a place to 'welcome' customers in every action.

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